BBuilt Creative

Our Work

Strategy, creative,
and the systems behind it.

Selected work across brand, content, campaigns, websites, and the CRM infrastructure that turns attention into relationships.

Maison Atelier — Luxury Retail campaign

Luxury Retail

Maison Atelier

Challenge

A heritage retail brand with a loyal but aging customer base needed to reach a new generation without diluting its identity.

Services

Strategy & BrandSocial & ContentWeb & Digital

Strategy

We repositioned the brand around craft and provenance, building a narrative that connected heritage to contemporary design culture.

Creative

An editorial content series pairing product still life with the makers behind it — photography, film, and a redesigned digital storefront.

What We Delivered

  • Repositioned brand narrative across all channels
  • Redesigned digital storefront and content system
The Meridian House — Hospitality campaign

Hospitality

The Meridian House

Challenge

A boutique hotel opening in a saturated market needed a launch that felt considered, not loud.

Services

Strategy & BrandDigital MarketingCRM & Automation

Strategy

We built the launch around a single idea — considered hospitality — and let every touchpoint express it.

Creative

Architectural photography, a restrained booking experience, and an automated nurture sequence for early inquiries.

What We Delivered

  • Full launch identity and booking experience
  • Automated inquiry-to-booking follow-up system
Field & Form — Fashion campaign

Fashion

Field & Form

Challenge

An emerging fashion label needed to build demand and a customer base before its first full collection shipped.

Services

Social & ContentDigital MarketingCRM & Automation

Strategy

We treated the pre-launch as the campaign — building an audience and a waitlist through editorial content and paid social.

Creative

A seasonal lookbook, social content, and a waitlist funnel with automated follow-ups driving to the first drop.

What We Delivered

  • Audience and waitlist built pre-launch
  • Paid social and waitlist funnel deployed
North Stone Roastery — Food & Beverage campaign

Food & Beverage

North Stone Roastery

Challenge

A specialty roaster wanted to grow direct-to-consumer sales without losing the craft feel of the brand.

Services

Web & DigitalDigital MarketingCRM & Automation

Strategy

We connected the storefront to a customer journey — from first visit to repeat purchase — with automation doing the quiet work.

Creative

An e-commerce rebuild, product photography, and an email/SMS lifecycle tied to customer segmentation.

What We Delivered

  • E-commerce rebuild with lifecycle automation
  • Segmented email and SMS retention system

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